Your brand isn't just a fancy emblem or catchy tagline – it's the entire perception people have of your firm. So why not stand out from the crowd by showing your commitment to social justice? Incorporating DEI into your brand not only sets you apart, but also positions your firm as a reliable and dedicated ally. Let’s explore why DEI could be the missing piece to your branding puzzle.
DEI (diversity, equity and inclusion – more on that here) is taking over the business world, which is crucial, especially in light of events over recent years that have highlighted societal inequalities. By incorporating DEI into your brand identity, you're shouting from the rooftops that you care about more than just making money. You're a company with a heart and soul, committed to making a positive impact on the world.
Research shows that 74% of millennials believe that an inclusive culture foster more innovation, so a company with strong DEI values attracts the best and brightest talent. We all know that the accounting industry has a diversity problem, but did you know that companies with more diversity are 15% more likely to financially outperform their competitors? By prioritising diversity, you're not only building a team that's more creative and innovative, but you're also showing candidates that you're committed to creating a safe and inclusive space for everyone.
Nowadays, people want to endorse companies prioritising diversity, equity, and inclusion. If you turn a blind eye to DEI and ignore it, you’ll risk coming across as out of touch, and even unfriendly. If your firm is one that prioritises DEI, you'll stand out from firms that don't.
How can people get behind what you do? If you claim that diversity is part of your brand, then live by it. Walk your talk – don’t just have it down on paper. Weave your values into everything you do, from website design all the way through to your tax software.
Consumers are smart and can quickly discern whether a company's commitment to DEI is sincere or just a marketing ploy. Identify areas where you can improve – like more inclusive hiring policies, DEI training, or promoting staff equitably for leadership positions.
How do you inspire people to support your cause? If you're all about diversity, show us! Don't just say it, slay it. Embrace your values wholeheartedly, starting with your website design right through to sorting tax returns.
Let's not beat around the bush, customers know when they're being hoodwinked by a fake commitment to equality. Take a good look at yourself and see where you can do better – a more inclusive hiring policy or promoting staff to leadership roles regardless of their background can make a real difference.
To learn more about the importance of branding, Jonathan Stobart and Alex Tory from Bright's marketing management team recently hosted a webinar on how a powerful branding strategy can transform your firm, attracting the right clients and unlock success. To watch it, just click the link below.
Here at Bright, we create software for tax, compliance, practice management and payroll. We’re on a mission to make a happy and efficient working life a reality for accountants through reliable software and amazing support.